A strategy sets out the direction of the company and serves as a guide for internal and external stakeholders: What does the company do? What are its strengths? Where does it want to go – and how? The explanation of the corporate strategy is, beside the relationship building to relevant stakeholders and the publication of financial data, a central field of activity of financial communication. When communicating the corporate strategy to a broad public – even beyond capital market participants – the annual report plays an outstanding role. This short study analyzes how the corporate strategy is presented in the annual report of the DAX30 companies in the financial years 2015 to 2017. The comparative study also shows positive examples and reveals potential for improvement. The full study is available here (in German only) If you have further questions about the study or our research, please contact info@financialcommunication.org.