Workshop on “CFO Positioning in Financial Communication” at the DIRK Conference.

Based on a recent study conducted at the University of Leipzig, an empirically grounded job profile of the CFO in financial communication was presented during the workshop at the 20th DIRK Conference on June 13, 2017, in Frankfurt. A representative from the field of communication practice provided insights and the implications for investor relations were discussed with the participants.

The workshop participants were:

• • Dr. Markus Talanow, Spokersperson financial communication, Merck KGaA

• • Sebastian Keßler, Corporate Communications and Politics at BMW AG and graduate of the Master’s program in “Communication Management” at the University of Leipzig

• • Prof. Dr. Christian P. Hoffmann, University of Leipzig & Center for Research in Financial Communication

You can find the presentation of the workshop here.