In the October issue of the PR magazine, a guest article to the study “Communicative Financial Officer: When and why CFO positioning makes sense” has been published. The study deals with the communication and positioning of CFOs. Based on a media analysis and expert interviews, target groups, formats and topics of CFO communication are discussed. In addition, recommendations are given on the relevance of positioning CFOs. The full article is available on request: info@financialcommunication.org