The brief study examines the question: To what extent do DAX and MDAX companies present the Equity Story on their IR websites and what are the formal features and content components used? The study is based on a content analysis of the IR websites of DAX and MDAX companies and shows the potential that is often not yet used. You can find the brief study here If you have further questions about the study or our research, please contact info@financialcommunication.org