Start of the research project “Digital Leadership in Investor Relations”

The Center for Research in Financial Communication has started its research project on “Digital Leadership in Investor Relations” in cooperation with Deutsche Post DHL Group, Deutsche Telekom AG, innogy SE und SAP SE as well as DIRK e.V. Together with seven students from the Communication Management master program, the research team will explore how Investor Relations can successfully master the challenges of digitalization. The study aims to develop a model of the digital transformation in Investor Relations, to identify the status quo of the German listed corporations and to elaborate on best practices and recommendations. The study is part of the Center for Research in Financial Communication’s research focus “Digitalization”. In the coming months, decision-makers in Investor Relations of German corporations will be interviewed, followd by a large-scale quantitative survey. The results will be presented at next year’s DIRK annual conference. If you have any questions or are interested in the study, please contact us at info@financialcommunication.org