Guest article in PR Magazin

In the January edition of PR Magazin, the results of the study “Integrated Financial Communication” were published in the guest article “Two voices – one goal? How do investor relations and corporate communications cooperate in financial communication?” The study deals with the cooperation and coordination between investor relations (IR) and corporate communications with regards to financial communication. The study focuses on how closely and through which instruments the coordination is implemented as well as the importance of shared goals. It provides further insights into what both functions know about each other, where conflicts arise, and how they can be resolved. Experts in Investor Relations and Financial Communications (on the Corporate Communications side) of the largest listed companies in Germany, Austria and Switzerland were surveyed. The full article is available here (only in German)